As Love Is Blind creator Chris Coelen developed his delightfully bonkers take on the reality dating genre, he had one home in mind: Netflix—and it’s easy to guess why. At this point, reality has become one of the streamer’s best branded strengths. Plus, as Coelen put it, “they encourage some risk-taking.” But Netflix’s rise to reality primacy is somewhat surprising, given how little interest its executives initially showed in the genre.