How does the digital future feel inside a BMW?

In this second episode of Inside Neue Klasse, Nicki Shields sits down with David Leister, BMW User Interface Design Lead, to uncover the story behind the BMW Panoramic iDrive — a new interaction experience designed to bring clarity, personalisation, and seamless integration into every drive.

From early sketches to human-centric digital systems, this conversation explores how the Neue Klasse interior is built entirely around the driver and their digital lifestyle.

The episode ends with a challenge that puts intuitive thinking to the test.

Tune in to see how interaction in the Neue Klasse becomes second nature.

(00:00) Introduction

(03:11) What superpower would David’s dream car have?

(03:46) What makes the BMW Panoramic iDrive seamless?

(12:07) Challenge: Nicki vs. David

(14:00) Outro

Find out more about our host Nicki Shields