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NHRA is entering one of the most ambitious growth phases in its 75-year history.In this Race Industry Week by EPARTRADE interview, Brad Gerber, NHRA Vice President and Chief Digital Officer, breaks down how drag racing is evolving across media, digital platforms, gaming, sponsorship, and fan engagement—setting the stage for a historic NHRA 75th Anniversary Season in 2026.🔥 Key Topics Covered:• Inside Chasing Speed, NHRA’s new behind-the-scenes docuseries premiering on VICE• How NHRA is reaching younger fans and growing its digital audience• Record-breaking FOX Sports TV ratings and 18–34 demographic growth• NHRA’s expansion into regulated gaming and sports wagering• Why NHRA produces its own world-feed broadcast content• Three new national events added for 2026 (Georgia, Maryland, Rockingham)• What NHRA’s 75th Anniversary Season will look like for fans and sponsors• Manufacturer shifts and new OEM opportunities in drag racing• Major team and driver moves shaping the 2026 competition landscapeGerber explains how NHRA is blending authentic storytelling, technology, and live-event intensity to connect with modern audiences—while staying true to the raw, visceral experience that makes drag racing unique.With expanding markets, new media platforms, gaming partnerships, and one of the deepest competitive fields in motorsports, NHRA is positioning itself not just for celebration—but for sustained long-term growth.🎬 This conversation offers a rare inside look at how NHRA is honoring its legacy while building the future of motorsports entertainment.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#NHRA #DragRacing#RaceIndustryWeek #EPARTRADE#BradGerber #Motorsports#ChasingSpeed #NHRA75
By EPARTRADE, LLC5
22 ratings
NHRA is entering one of the most ambitious growth phases in its 75-year history.In this Race Industry Week by EPARTRADE interview, Brad Gerber, NHRA Vice President and Chief Digital Officer, breaks down how drag racing is evolving across media, digital platforms, gaming, sponsorship, and fan engagement—setting the stage for a historic NHRA 75th Anniversary Season in 2026.🔥 Key Topics Covered:• Inside Chasing Speed, NHRA’s new behind-the-scenes docuseries premiering on VICE• How NHRA is reaching younger fans and growing its digital audience• Record-breaking FOX Sports TV ratings and 18–34 demographic growth• NHRA’s expansion into regulated gaming and sports wagering• Why NHRA produces its own world-feed broadcast content• Three new national events added for 2026 (Georgia, Maryland, Rockingham)• What NHRA’s 75th Anniversary Season will look like for fans and sponsors• Manufacturer shifts and new OEM opportunities in drag racing• Major team and driver moves shaping the 2026 competition landscapeGerber explains how NHRA is blending authentic storytelling, technology, and live-event intensity to connect with modern audiences—while staying true to the raw, visceral experience that makes drag racing unique.With expanding markets, new media platforms, gaming partnerships, and one of the deepest competitive fields in motorsports, NHRA is positioning itself not just for celebration—but for sustained long-term growth.🎬 This conversation offers a rare inside look at how NHRA is honoring its legacy while building the future of motorsports entertainment.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#NHRA #DragRacing#RaceIndustryWeek #EPARTRADE#BradGerber #Motorsports#ChasingSpeed #NHRA75

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