Ep. 23: Inside Nike's New $350 Auto-Lacing Adapt BB

Presented by Art of Sport: ArtOfSport.com/NiceKicks Matt and Nick discuss the app-syncing, self-lacing Adapt BB just after Nike's grand New York launch event. From first reactions on and off court, to designer insights from Eric Avar and Tinker Hatfield, the shoe's $350 price point and how the internal motor works, every last detail of the Adapt BB is covered. Rundown: 0 – Intro 1:41 – Art Of Sport 2:32 – First impressions of the design 6:41 – Adapt system's snug fit 8:52 – Is Black / White an exciting launch colorway? 12:14 – Years of testing and samples involved to get things right  13:45 – THREE HUNDRED AND FIFTY BUCKS?? 17:32 – How's the cushioning? 22:00 – Jayson Tatum as the debut athlete? 25:05 – How do you charge the shoe? 26:55 – The App and sneaker can download future updates 27:42 – When's the next Adapt BB? 31:10 – What's the concept car for cushioning or other tech? 34:55 – Why not launch at the 2020 Olympics? 37:25 – Depth of Nike's innovation involved and looking ahead 38:05 – Outro