In this episode of Screen & Sponsor, Olivia Morley speaks with Ramon Soto, SVP and Chief Marketing and Communications Officer at Northwell Health, about how the health system is leveraging film, TV, and long-form storytelling to reimagine healthcare marketing.

Soto shares how Northwell built a branded entertainment studio inside a sprawling healthcare system, how the team navigates patient privacy and regulatory risk, and why emotionally resonant, journalistic storytelling is often more powerful than traditional advertising. He also reflects on past partnerships with HBO and Netflix—and what it taught him about the primacy of distribution.

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Have a story to pitch or want to collaborate? Email Olivia at [email protected].