In this episode, I’m joined by freelance journalist Kris Ann Valdez to talk about what it actually looks like to source experts through Qwoted.

We get into the volume of pitches journalists receive, why even strong responses don’t always make it into a story, and how Kris Ann decides who to work with when she has multiple good options.

She also shares how a source she didn’t use for one article ended up being the perfect fit for another, which is a good reminder that silence doesn’t always mean your pitch missed.