ChannelX - new channels to consumers in multichannel retail

Inside Philips' Global Ecommerce Playbook


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This latest episode of the ChannelX podcast sees Laura Briggs, Head of E-Commerce Excellence, Philips, enter the booth to provide insight on:
• Philips global e-commerce excellence strategy
• Managing peak season events across international markets
• Building a digital shelf tool for data consistency
• Balancing human expertise with AI in retail
• Multi-generational customer targeting and gifting strategies

Behind the mics:
Laura Briggs, Head of E-Commerce Excellence, Philips | LinkedIn
Georgia Leybourne, CMO, Linnworks | LinkedIn
Chris Dawson, Editor in Chief, ChannelX | LinkedIn

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ChannelX - new channels to consumers in multichannel retailBy ChannelX