Vanessa Peterson, global color styling lead for consumer products at PPG, explains how global research, cultural signals and technical insight shape color forecasting and guide formulation decisions across industries. 
Sponsored By:

Vanessa Peterson, global color styling lead for consumer products at PPG, explains how global research, cultural signals and technical insight shape color forecasting and guide formulation decisions across industries. Sponsored By:

Inside PPG’s Color Forecast Process

Primed with Expertise. Finished with Fresh Insight.
Brush up on the latest in coatings, inks, and adhesives with PCI's Coat It! podcast. Coat It! paints a full picture of the global paint and coatings industry one episode at a time. Whether you’re in the lab formulating the next big thing or analyzing market trends, each episode layers in expert interviews, market insights, and technical innovations to help you stay primed for success. 
Email  bassettc@bnpmedia.com to suggest guests and topics.


Listen to us on Apple Podcasts and Spotify.

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Primed with Expertise. Finished with Fresh Insight. Brush up on the latest in coatings, inks, and adhesives with PCI's Coat It! podcast. Coat It! paints a full picture of the global paint and coatings industry one episode at a time. Whether you’re in the lab formulating the next big thing or analyzing market trends, each episode layers in expert interviews, market insights, and technical innovations to help you stay primed for success. Email bassettc@bnpmedia.com to suggest guests and topics. Listen to us on Apple Podcasts and Spotify.

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Inside PPG’s Color Forecast Process

Inside PPG’s Color Forecast Process

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