Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

Facebook lets you had Stories directly from your mobile app. In a world in which more than half of Facebook usage is on mobile apps, this is the real start of the race for Facebook. If the essence of an attention getting story is a visual, then it only makes sense to let us compose stories from the device with a built-in camera.

Casual users may find Snapchat much more welcoming now that Snapchat has upgraded its search to enable full key word searches.

When are extra characters worth keeping around? When they are the @NAME convention in tweets that respond to other people’s tweets. Take it away and you have confusion on the part of many long time users.

Periscope is a great live streaming tool. It’s also less popular than other livestreaming services. So, anything that raises its profile is a good thing.

And we couldn’t let the passing of the Twitter egg go by without comment. Another of the quirky, idiosyncratic things that made early Twitter so distinctive is now just a memory. Say hello to generic head and shoulder outlines as the new avatar for trolls and newbies.

Communicators must be aware of words and phrases that convey or reinforce values that are outmoded. This is a challenge in a time in which acceptable language standards are established by focused communities of interest. It’s a big challenge to stay on top of these changes in acceptable use. We struggle to keep up.

Gini Dietrich’s Spin Sucks site asked readers to tell them about the PR industry they work in today. The responses came in mostly from people who work at small PR firms and independently, which itself says something about changes in the PR industry. Gini takes us through some of the insights she gained into the state of the business through this survey.

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