Once they’ve tasted freedom, it’s hard to take that away. It’s not what I want as an employer; it’s what you want as an employee. Has your boss told you that you have to return …

Inside PR 548: What I want isn’t important. It’s about what you want

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On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.

Inside PR 556: Protecting Your Intellectual Property

In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased …

Inside PR 555: Facebook, decaying from the inside?

Have you noticed your brand is no longer getting the type of engagement on organic social media? How about ranking for search or interactions when you publish new content on your website or blog? Perhaps …

Inside PR 554: Content Meets the Sound of Silence

In this episode of Inside PR, we talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.

Inside PR 553: Ethically, Legally, Responsibly

It’s fall—well, almost—and there’s a hint of excitement in the air. At least it feels like there should be! Kids are going back to school. College and universities are offering more in-person classes. And people …

Inside PR 548: What I want isn’t important. It’s about what you want

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