AEC Tech Journeys with Mayur Mistry

Inside Protiv: Building a People-First Construction Platform

Listen Later

In this conversation, Michael Fortenberry, CEO and co-founder of Protiv, shares his journey from a construction background to launching a tech solution tailored for the industry. He emphasizes the power of mentorship, the impact of a strong company culture, and the urgent need for innovation to tackle labor shortages and improve efficiency. Michael dives into the challenges of market research in construction, the emerging role of robotics, and why empowering employees and maintaining daily accountability can transform project outcomes.

 

Takeaways
  • Michael’s roots in construction were shaped by his father’s influence.
  • Mentorship is key to unlocking growth and leadership.
  • A thriving company culture drives innovation and retention.
  • Protiv was born to fix broken workflows in construction management.
  • Good market research = knowing what field teams actually need.
  • AI and robotics are redefining the future of construction.
  • Solving the labor shortage requires both tech and people-first thinking.
  • Empowered employees = productive, loyal teams.
  • Daily accountability is a simple yet powerful performance driver.
  • Industry events remain goldmines for relationship-building and marketing.

    •  

    Chapters

    00:00 Introduction to Michael Fortenberry and His Journey

    02:14 Mentorship and Lifelong Learning
    05:03 Building People, Not Just Structures
    05:57 The Birth of Protiv and Its Challenges
    10:18 Market Research and Validation in Construction
    12:38 The Future of Technology in Construction
    15:22 Addressing Labor Shortages with Robotics
    18:31 Company Culture and Employee Empowerment
    21:11 Innovations in Incentive Management
    25:03 The Importance of Daily Accountability
    27:01 Marketing Strategies for Construction Tech
    30:39 Rapid Fire Round and Personal Insights

     

    📩 Don’t miss future episodes. Subscribe to the AEC Tech + AI Newsletter: https://aiaecdigest.substack.com/

    ...more
    View all episodesView all episodes
    Download on the App Store
    AEC Tech Journeys with Mayur MistryBy Mayur M Mistry

    More shows like AEC Tech Journeys with Mayur Mistry

    View all
    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,428 Listeners