Sean Kellenberger, Senior Vice President and Head, U.S. Brand, Marketing and Digital Strategies for RBC Wealth Management, breaks down the decision-making, strategy and execution of the financial services company’s sponsorship of Major League Soccer, including the importance of exclusivity, local opportunities and Apple TV+.

Sean Kellenberger, Senior Vice President and Head, U.S. Brand, Marketing and Digital Strategies for RBC Wealth Management, breaks down the decision-making, strategy and execution of the financial services company’s sponsorship of Major League Soccer, including the importance of exclusivity, local opportunities and Apple TV+.

Inside RBC and MLS: Reaching New Audiences through Partnership

A TicketManager podcast featuring leaders from throughout the sports business industry. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. Designed to get right to the heart of the matter with each guest – our podcast focuses on critical issues, where brands are making an impact, and delivering practical information that you can use in your career.

Business

A TicketManager podcast featuring leaders from throughout the sports business industry. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. Designed to get right to the heart of the matter with each guest – our podcast focuses on critical issues, where brands are making an impact, and delivering practical information that you can use in your career.

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Inside RBC and MLS: Reaching New Audiences through Partnership

Inside RBC and MLS: Reaching New Audiences through Partnership