#128. Recess is a CBD-infused beverage company. We talk with founder and CEO Ben Witte about how he set out to dominate the CBD category through a superior product offering and distinct marketing approach. The Megaphone Podcast features marketers, analysts and advertising professionals navigating the roller coaster ride of building a 21st-century brand.

Inside Recess’ approach to standing out in the CBD category

The Loose Threads Podcast explores the new consumer economy. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest that spans a range of topics, lasting about an hour. The unifying thread is always the rapid change facing the consumer, retail and commerce industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice: iTunes, Soundcloud, Overcast, Google Play. If you'd like to recommend a guest (including yourself!), don't hesitate to get in touch: hello@loosethreads.com. http://LooseThreads.com

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Inside Recess’ approach to standing out in the CBD category

Inside Recess’ approach to standing out in the CBD category