What does it really take to create a senior living community that goes beyond day-to-day functionality and fosters genuine connection?

In this episode of Into the Pines, host Joseph Hessley sits down with RJ Flowers, President of Pines Senior Living, for an in-depth conversation on the building blocks of exceptional senior living. Joseph explores the operational foundations that keep communities running smoothly, while Raymond dives into the people-first side of the industry—sharing how thoughtful marketing, intentional hiring, and tools like the color personality test help strengthen communication, culture, and relationships across teams and residents alike.

Together, they unpack what makes a senior living community not just well-managed, but truly connected.

Into the Pines is presented in association with Pines Senior Living.