Ever wonder what really goes into building a brand that feels authentic not just looks good? In this episode of On Brand, Off Script, Cath Quiambao and ShineThru CEO & Creative Director Paige Weber pull back the curtain on their actual Brand Strategy Workshop, the very first step they take with every client.

Inside, you’ll hear:

• Brand Mythbusters: Rapid-fire truths and misconceptions (Do fonts matter? Can a strong brand save a bad product?).
• The Process Unpacked: From clarifying your story to defining your audience, messaging, and design vision, we walk through each stage of the workshop like you’re in the room with us.
• Aha Moments: The surprising mindset shifts founders have when they finally put words (and visuals) to who they are.

Whether you’re a founder who’s been winging it, or a marketer looking to sharpen your toolkit, this episode will give you a framework for building a brand that’s more than surface-level — one that actually connects.