What is Super Bowl week really like when you’re covering it as media?

In this episode, Cassandra McClure takes you inside her first Super Bowl as a credentialed journalist — from picking up her badge at Moscone Center to sitting front row at NFL Honors, backstage with comedians and musicians, and moving between luxury fashion experiences, charity galas, and invitation-only industry rooms.

Along the way, Cassandra shares what viewers never see on television: how Media Row is built, how relationships open doors, where athletes and executives actually network, and the physical stamina it takes to operate at this level.

You’ll hear behind-the-scenes moments from events supporting youth programs, hunger relief, and the NFL Wives Association, plus encounters with some of the biggest names in sports, entertainment, comedy, and music.

And because this was her first Super Bowl week, Cassandra also breaks down the lessons she learned — how VIP access really works, why you can’t attend everything, how referrals shape invitations, and the practical tips that helped her survive nonstop glam, wardrobe changes, and marathon days.

If you’ve ever wondered how creators rise from outside the rope to inside the room, this episode is your playbook.

https://Cassandramcclure.com.