What does it take to build hit mini-games inside a billion-user messenger and actually grow them sustainably? In this episode, Koko Amin, Head of Growth & Marketing at Mighty Bear Games (makers of Goat Gaming on Telegram), unpacks her journey from finance → FMCG → TV acting → Web3, and why Telegram mini-apps flipped the distribution game for studios. We dig into community-led growth (Neo Tokyo), “vibe coding” with AI agents, and how the team rapidly ships titles like Kitty Solitaire, Waifu Clash, and Goat Wars plus a peek at Grab Gifts, their instant-gratification prize experience on TON. This conversation draws directly from the episode transcript .

Koko also gets tactical: Telegram UA, scrapers and automations for channel discovery, compliance-minded AI sub-agents, designing PVP for quick sessions, and the revenue mechanics behind crowns, leaderboards, and return-to-player models. We cover what worked, what didn’t (sunsetting Mighty Action Heroes), and why “distribution is destiny” for Web3 gaming in 2025.

⌛ Timestamps:

00:00 Episode trailer

00:33 Show & guest introduction

01:48 Koko's diverse career journey

08:51 Neo Tokyo gaming community

10:48 How to sustain community beyond rewards

12:19 Koko's hobbies

13:46 “Vibe coding” and an AI-native growth team

18:47 Mighty Bear Games origin story

23:48 Gameplay demo

29:34 Underground Pepe game on Telegram

32:12 Waifu Clash game demo

35:04 Goat Wars game demo

39:25 Explanation about GrabGifts on Telegram

48:36 Business models of the different games

49:07 How Koko thinks Telegram ecosystem will evolve

50:14 Where to follow Koko & GOAT gaming

51:00 Episode outro and next episode preview

Follow Koko (Komal) Amin & GOAT gaming:

Koko (Komal) Amin's Twitter/X: https://x.com/komalamee

GOAT gaming's Twitter/X: https://x.com/playgoatgaming

GOAT gaming's Website: https://goatgaming.com/

Our social media: Crypto card guide: https://cryptocardguide.comTwitter/X: https://x.com/ColorsofWeb3podLinkedIn: https://linkedin.com/company/colors-of-web3-entrepreneurship

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