Welcome to another exciting episode of the Open Bar Podcast, where we serve up conversations straight with no chaser! In this episode, your hosts C4 and the favorite bar Bay are joined by Stephen Mitz, the dynamic founder and CEO of IV20 Vodka. Get ready to dive inside the $10M Vodka Journey and discover IV20's bold ambitions.

Join the fun as Stephen shares the fascinating story behind IV20, from its unique 420-themed launch to the innovative cannabis-inspired vodka flavor. You'll hear about the creative bottle design, crafted to resemble a lit joint, and the extensive research that went into perfecting the taste.

In this lively and humorous chat, we cover topics like entrepreneurship, personal branding, and the art of vodka crafting. Don't miss out on discovering how IV20 is shaking up the spirits world with its distinctive terpene-infused taste.

Don't forget to subscribe, like, and share this episode with your friends! Follow us on Instagram for more behind-the-scenes content and updates. Got questions or topics you'd like us to cover? Email us at [email protected]. Thanks for tuning in, and stay connected for more engaging episodes! Cheers!

CHAPTERS:

00:00 - Intro

00:40 - How IV20TP Vodka Started

06:38 - What is Turpines

13:44 - Getting High Noë

17:20 - What’s In The Vodka

18:46 - Round 2: Lemon Drop

20:51 - Pronunciation of I20

22:55 - Being a New Spirit Owner

26:35 - First Business Venture

35:01 - Future Plans for Toking

37:09 - Where to Find Toking

49:10 - Revenue Insights

49:55 - Building Multiple Revenue Streams

53:40 - Monthly Gigs Overview

56:20 - Fundraising Amount

59:00 - Finding Your Path

1:00:04 - Getting Fun

1:05:40 - Sober October

1:10:12 - Where to Find You

1:10:55 - Speed and Open’s Relationship

1:11:51 - Outro

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