In this episode of the Value Coffee Talk podcast, hosts Tom Pisello and April Morley welcome Dean Stoecker, founder and former CEO / current Exec Chairman of Alteryx. Dean shares his entrepreneurial journey, discussing the challenges of achieving product-market fit, the bold decision to lower pricing to drive growth, and the evolution of his leadership style over the years. 

He emphasizes the importance of company culture, building a community around the product, and maintaining customer trust as key factors in Alteryx's success. The conversation concludes with Dean's insights on listening to customers and the significance of intangible value in business.

Takeaways

• Dean Stoecker reflects on his 24-year journey with Alteryx.
• Achieving product-market fit involved navigating peaks and troughs.
• The decision to lower prices was a pivotal moment for growth.
• Company culture is crucial for long-term success.
• Building a community around the product enhances customer engagement.
• Customer trust is essential for business integrity.
• Listening to customers can lead to valuable insights and improvements.
• Transitioning to value-led growth requires a cultural shift.
• Intangible value can significantly impact customer retention.
• The journey of entrepreneurship is filled with learning and adaptation.