Forbes Reporter Phoebe Liu sat down to discuss the escalating legal battle between Elon Musk and OpenAI CEO Sam Altman ahead of their upcoming April trial. Liu also discusses the allegations of anti-competitive behavior and the financial pressures facing leading AI firms as they navigate rapid innovation, massive capital requirements, and intense competition for market dominance in the emerging artificial general intelligence sector.

InJanuary, OpenAI’s CEO of applications Fidji Simo defended OpenAI’s spaghetti-at-the-wall product approach—ads, shopping, health, a social network, browser, physical devices, video generation and an App Store-like marketplace—as variations on the same theme. “AI is going to transform everything,” Simo told Forbes at the time. “And so we don’t really think of these as completely separate bets.” 

But just two months later, OpenAI reversed course on its flashiest initiative yet: its once-viral, beloved-by-some Sora video model and app, and a “landmark” licensing deal with Disney that was set to include a $1 billion equity investment. The retreat points to a strategic shift toward more financial discipline within the company. Facing pressure to build products that actually make money ahead of a potential upcoming IPO — and with rival Anthropic gaining steam — OpenAI has been shedding so-called “side quests” left and right. With $13 billion in 2025 revenue but still deeply unprofitable, the company is now refocusing on areas where demand is already proven: coding and enterprise productivity tools.

Every startup pivots if things aren’t working. “We will make some good decisions and some missteps, but we will take feedback and try to fix the missteps very quickly,” CEO Sam Altman wrote in a blog post about Sora in October. 

But OpenAI’s reversals have felt like whiplash. And with many other projects and deals announced but not yet realized — like an AI hardware product designed by famed Apple designer Jony Ive, whose company OpenAI acquired for more than $6 billion in (mostly unvested) stock, or a secretive social network based on people’s biometrics — it’s not clear which of Altman’s many promises will turn into reality. 

Here are all the products and deals that OpenAI announced which haven’t lived up to the hype, whether it’s because they’re dead, delayed or still to be determined.

https://www.forbes.com/sites/phoebeliu/2026/03/31/openai-graveyard-deals-and-products-havent-happened-openai/

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