Show Notes:

In this special episode of C Suite Secrets, Heather Parsons announces the launch of OneRoom, a joint venture created in partnership with commercial lending expert Jen West, founder of Wild Fig Commercial Lending.

For the first time, listeners are given an inside look at the boardroom, where financial clarity, capital strategy, and executive level decision making come together.

Heather and Jen break down a recurring issue they both observe from different sides of the table. Profitable and growing founders are often operating reactively, without a defined capital strategy, without true financial clarity, and without understanding how lenders assess risk.

This episode explores the difference between reactive operators and financially minded CEOs, and why clarity, structure, and mindset ultimately determine whether capital becomes a strategic advantage or a financial burden.

Bio:

Jen West is the CEO and founder of Wild Fig Commercial Lending, a commercial lending strategist, real estate investor, and creative finance expert with more than a decade of experience.

To connect with our guest, click on the links below:

Facebook:  https://www.facebook.com/WildFigFinancial/

Website:  http://www.wildfigcommerciallending.com

Connect with me: 

https://www.linkedin.com/in/heather-parsons-cfo/

https://heatherparsons.com/links

Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders

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