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Inside the Box Audiobook by Drew Boyd, Jacob Goldenberg
Listen to this audiobook free with a 30-day trial. Go to http://hotaudiobook.com/free
Title: Inside the Box
Subtitle: A Proven System of Creativity for Breakthrough Results
Author: Drew Boyd, Jacob Goldenberg
Narrator: David Drummond
Format: Unabridged
Length: 8 hrs and 57 mins
Language: English
Release date: 06-11-13
Publisher: HighBridge, a division of Recorded Books
Ratings: 4.5 of 5 out of 43 votes
Genres: Business, Management
Publisher's Summary:
The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but its a problem-specific solution that does nothing to engender creative thinking more generally.
Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in ones familiar world to create new ideas independent of specific problems.
Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SITs techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.
Critic Reviews:
"Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book, Jacob and Drew explain the basic building blocks for creativity and, by doing so, help all of better express our potential." (Dan Ariely, author of Predictably Irrational)
Contact me for any questions: [email protected]
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By DOWNLOAD FULL AUDIOBOOKS FOR FREE ON HOTAUDIOBOOK.COMListen to this audiobook free with a 30-day trial. Go to http://hotaudiobook.com/free
Title: Inside the Box
Subtitle: A Proven System of Creativity for Breakthrough Results
Author: Drew Boyd, Jacob Goldenberg
Narrator: David Drummond
Format: Unabridged
Length: 8 hrs and 57 mins
Language: English
Release date: 06-11-13
Publisher: HighBridge, a division of Recorded Books
Ratings: 4.5 of 5 out of 43 votes
Genres: Business, Management
Publisher's Summary:
The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but its a problem-specific solution that does nothing to engender creative thinking more generally.
Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in ones familiar world to create new ideas independent of specific problems.
Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SITs techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.
Critic Reviews:
"Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book, Jacob and Drew explain the basic building blocks for creativity and, by doing so, help all of better express our potential." (Dan Ariely, author of Predictably Irrational)
Contact me for any questions: [email protected]