Every year, brands spend millions on a single Super Bowl ad. But who actually makes that decision? And why?

In this episode of But What About the Brand!, Professor Kim Whitler (UVA Darden School of Business) takes us inside the C-suite to break down:

• How brands decide to invest in a Super Bowl ad
• Why the Super Bowl audience is different from a typical marketing campaign
• What history tells us about winning and losing ad strategies
• Key takeaways from this year’s commercials

Super Bowl ads aren’t just commercials—they’re high-stakes brand moves. If you want to understand how brands think at the highest level, this episode is a must-listen.

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