What does it really take to bring a beverage brand to life? In this episode of Pour Decisions, Dino Sarti sits down with Richard Kim, CEO of Common Collabs, to break down the full journey from raw ingredients to finished product. From sourcing and roasting coffee beans to extraction, formulation, and final RTD production, Common Collabs operates as a true end-to-end partner for emerging brands. Richard shares how their vertically integrated model works, why coffee is their most profitable category, and how shifting consumer behavior is fueling the rise of cold coffee and RTD beverages. This episode is a must-watch for anyone building in CPG or looking to understand the systems behind the brands you see on shelves.