In this episode, Joel Ellenbecker interviews KMW Deputy Chief Instructor CJ Kirk—4th Dan Krav Maga black belt, coach, and author of Conquer Culture: How Warriors and Winners Lead and Succeed. Together they unpack the real-life experiences, training philosophies, and hard-won insights behind the book, showing how Krav Maga principles can shape a life of meaning and momentum.

Key Highlights:

• The armed robbery that sparked the journey
• What it really means to be a warrior and a winner
• Why noticing is the new superpower
• Growth precursors: how to actually change
• Rethinking success, failure, and fulfillment
• Systems for living with clarity and courage
• Why CJ wrote the book for his kids—and for you