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Inside the data spectacle (Swinburne Institute Seminar Series)
Presented by Dr Melissa Gregg on 12th August 2014.
This seminar focuses on the scopophilic aspects of large scale data visualization - the fantasy of command and control through seeing - and places these in relation to key sites and conventions inside the tech industry. Borrowing John Caldwell's notion of "industrial reflexivity", I explain the charismatic power and performative effects that attend representations of data as visual spectacle. Drawing on 12 months' experience working for a large technology company, and observations from a number of relevant showcases, conferences and events, I take a "production studies" approach to understand the forms of common sense produced in industry settings. I then offer two examples of data work understood as a new kind of "below the line" labor.
This seminar focuses on the scopophilic aspects of large scale data visualization - the fantasy of command and control through seeing - and places these in relation to key sites and conventions inside the tech industry. Borrowing John Caldwell's notion of "industrial reflexivity", I explain the charismatic power and performative effects that attend representations of data as visual spectacle. Drawing on 12 months' experience working for a large technology company, and observations from a number of relevant showcases, conferences and events, I take a "production studies" approach to understand the forms of common sense produced in industry settings. I then offer two examples of data work understood as a new kind of "below the line" labor.
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By Swinburne CommonsPresented by Dr Melissa Gregg on 12th August 2014.
This seminar focuses on the scopophilic aspects of large scale data visualization - the fantasy of command and control through seeing - and places these in relation to key sites and conventions inside the tech industry. Borrowing John Caldwell's notion of "industrial reflexivity", I explain the charismatic power and performative effects that attend representations of data as visual spectacle. Drawing on 12 months' experience working for a large technology company, and observations from a number of relevant showcases, conferences and events, I take a "production studies" approach to understand the forms of common sense produced in industry settings. I then offer two examples of data work understood as a new kind of "below the line" labor.
This seminar focuses on the scopophilic aspects of large scale data visualization - the fantasy of command and control through seeing - and places these in relation to key sites and conventions inside the tech industry. Borrowing John Caldwell's notion of "industrial reflexivity", I explain the charismatic power and performative effects that attend representations of data as visual spectacle. Drawing on 12 months' experience working for a large technology company, and observations from a number of relevant showcases, conferences and events, I take a "production studies" approach to understand the forms of common sense produced in industry settings. I then offer two examples of data work understood as a new kind of "below the line" labor.