Once Elvis Presley’s beloved home, Graceland is now a global symbol of his legacy — and a massive money-making machine.

In this video, we uncover how Graceland became the centerpiece of a multi-million dollar empire, how Elvis Presley Enterprises (EPE) markets the King in the 21st century, and who truly profits from Elvis’s image, music, and merchandise.

From savvy business deals to emotional fan connections, this is more than nostalgia — it’s big business.

➤ What would Elvis think of the empire his name built?

➤ Is Graceland preserving his legacy — or commercializing it?

🎧 Watch now to explore:

• The rise of EPE

• Graceland’s evolution

• Licensing, branding & global marketing

• Lisa Marie & Priscilla’s roles

• The cultural power of the Presley name

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