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Inside the GTM Engineer Role with Michael Saruggia
Michael Sarrugia is the #1 Clay GTM advisor in the world and the architect of a new GTM movement: the rise of the GTM Engineer.
In this episode, we break down:
What a GTM Engineer actually is — and why this role is replacing traditional RevOps
How Clay is powering AI-driven workflows across outbound, inbound, and RevOps
The most effective Clay playbooks used by $50M+ ARR scale-ups
Why “revenue per employee” is the new north star metric for GTM teams
Common mistakes founders make when automating their GTM motion
Michael has trained 600+ operators and helped scale some of the fastest-growing SaaS companies. If you’re building or optimizing a modern GTM system, this conversation is a must-listen.
🔗 Explore Clay playbooks: https://clayoperator.com
📚 Join 20,000+ founders & operators inside GTM Vault: https://gtmvault.wiki
View all episodes
By Rick KoletaMichael Sarrugia is the #1 Clay GTM advisor in the world and the architect of a new GTM movement: the rise of the GTM Engineer.
In this episode, we break down:
What a GTM Engineer actually is — and why this role is replacing traditional RevOps
How Clay is powering AI-driven workflows across outbound, inbound, and RevOps
The most effective Clay playbooks used by $50M+ ARR scale-ups
Why “revenue per employee” is the new north star metric for GTM teams
Common mistakes founders make when automating their GTM motion
Michael has trained 600+ operators and helped scale some of the fastest-growing SaaS companies. If you’re building or optimizing a modern GTM system, this conversation is a must-listen.
🔗 Explore Clay playbooks: https://clayoperator.com
📚 Join 20,000+ founders & operators inside GTM Vault: https://gtmvault.wiki