It’s important to keep tabs on the performance of your marketing efforts to ensure you’re getting the right ROI and are meeting your goals for the year. And since we’re now halfway through 2017, there’s no time like the present to dig into the numbers and make sure you’re on track for a successful second half of the year! In this episode of Inside the Industry, we explore how you can measure, clean up and optimize your data and content to ensure you’re setup for success moving forward