David Cook and Halen Rodda, CEO of Contractors Direct and Head of Project People, come together to share the story behind their partnership and how both businesses have evolved over the years. From their first meeting to aligning on a shared vision, they reflect on how collaboration and mutual respect helped shape their journey.In this episode, they explore challenges within their industries — from managing complex renovation and fit-out projects to sourcing and placing top-tier talent in a competitive market. Halen sheds light on the importance of adaptability in the project management and recruitment world, while David talks about the need to streamline contractor selection and deliver high-quality results for clients.They discuss how a deeper understanding of customer behavior and market dynamics has influenced the direction of both businesses. This clarity has allowed them to uncover new opportunities, refine their offerings, and build stronger foundations for growth.Looking ahead to 2025, the focus is on regional expansion and strengthening their digital presence to ensure both Contractors Direct and Project People become leading names in the UAE for renovations, fit-outs, and project staffing. With a commitment to innovation and client success, both companies aim to set new industry benchmarks and drive meaningful impact.The episode wraps up with a commitment to openness, collaboration, and continuous growth — offering valuable insights into what it takes to thrive in the worlds of fit-outs, recruitment, and project delivery.