In this Pocket Sized Pep Talk, you'll learn:

• One of the magic words in publishing for editors: “Platform,” and why that's so important. 
• What editors consider a “platform”
• What's more important; a great idea along with great writing, or a strong platform?  
• Other techniques and offerings that attract publishers.
• The real story behind advances.
• The real story behind royalties.
• How marketing has changed over the years.
• Basic change in the math for books as a whole and books individually.
• How Neal goes about selling an author.  

If you would like to submit a proposal to Berrett/Koehler send your information to: [email protected]