Breaking Through in Cybersecurity Marketing

Inside the Mind of a CISO with Joe Evangelisto.

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In today's episode, Gianna and Maria are joined by a seasoned CISO from NetSPI, Joe Evangelisto. Joe shares his insights into the cybersecurity industry's challenges AND his passion for baking! Stay tuned to hear what organizations he recommends for support for CISOs, how to use content switching to your advantage, and how security events can better serve small firms, per his viral post about Black Hat. 


Episode Highlights:
  • [01:05] Joe expresses excitement and gratitude for joining NetSPI and leading the talented security team.
  • [03:01] Joe’s viral LinkedIn post about his decision not to attend Black Hat, and the unique challenges faced by SMB CISOs compared to those at larger enterprises. 
  • [08:15] Content Switching: Joe shares his experience balancing different responsibilities as a CISO at a smaller organization and balancing all his priorities while wearing different hats. 
  • [13:30] Why it's important to build strong internal relationships across the departments. 
  • [17:38] Joe recommends the supportive community of CISOs in his area with organizations like ISSA, ISC², and more!


    • Reach out to Joe on LinkedIn. 

    Be sure to also follow our hosts on LinkedIn:

    Gianna Whitver

    Maria Velasquez 

    Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter.

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    Breaking Through in Cybersecurity MarketingBy Cybersecurity Marketing Society | N2K Networks
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