Episode 8 – Inside the Mind of a Customer with Sara Dunn

In this episode, we sit down with Sara Dunn and try to get inside the mind of a potential customer of a WordPress product.

Show Notes

Sara’s Agency – 11Web

Sara’s Personal Site

Sara on Twitter

Sara’s YouTube channel

Key Takeaways

For Sara, word of mouth is the biggest influence for purchase decisions, including from Slack and Facebook group discussions.

Screencasts to show off a premium WordPress product’s admin is a big help.

Step by step documentation is preferred for onboarding.

As an agency, Sara strives to remove as many hurdles for her clients as possible, including purchasing WordPress products and activating their licenses.

There should be an easier way to hand off licenses purchased by agencies to their clients down the road.

Predictable annual subscription costs keep things simple.

Most premium plugins don’t seem overpriced for Sara’s B2B client projects.