This episode we welcome  Bella James, an absolute trailblazer in the Formula 1 content space. She’d leading the charge for a new generation of female fans in motorsport.
Here rise has been nothing short of meteoric, and today we discuss how she’s tackled it, from her first exposure to the sport, to becoming Christian Horner’s worst nightmare.

Welcome to Think Like a Creator 🧠💭

Your guide to the creator universe.

No flashy set. No gimmicks. No fluff.

Just a show with one goal: be the bridge between the worlds of business and content.

As the Manager of the Sidemen, I’ve been navigating these worlds longer than most.

No matter which side you come from, it can be confusing.

So I’m here to help.

I want businesses to think more like creators and creators to think more like businesses.

Whether you’re a YouTube nerd or you’ve never even heard the term ‘Creator Economy’ - I’ve got you covered.

Right here. Every Thursday.

Chapters:

0:00:00 - 0:02:10 - Intro

0:02:11 - 0:04:55 - The Drive to Survive Effect

0:04:56 - 0:08:25 - Bella’s Motorsport Journey

0:08:26 - 0:12:45 - Women in Motorsport

0:12:46 - 0:16:55 - F1 Creator Scene

0:16:56 - 0:24:05 - Bella’s Creator Journey 

0:24:06 - 0:27:50 - First Steps in F1

0:27:51 - 0:36:24 - Christian Horner’s Worst Nightmare

0:36:38 - 0:50:32 - The Business of Bella James

0:50:33 - 0:53:54 - The Format Formula 

0:53:55 - 1:01:00 - BoxBox with Bella

1:01:01 - 1:05:30 - Brand Deals

1:05:31 - 1:08:00 - Passenger Princess

1:08:01 - 1:12:30 - F1’s Missed Opportunity

1:12:31 - 1:22:03 - A Surprise Inspiration 

1:22:04 - 1:26:22 - Advice for New Creators

1:26:23 - 1:27:42 - Closing Thoughts