Illustrator and creative strategist Orlando Arocena joins Cosmic Sans to discuss building the “Mexifunk” identity, breaking the limits of Adobe Illustrator, and working on franchises like Spider-Man, Terrifier, SpongeBob, Power Rangers, and John Wick.

We also dive into the business side of creativity — licensing, contracts, creative ownership, AI, branding, and why artists need to understand far more than just making great work.