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RoundMap® isn’t just a framework; it’s a call to rethink how businesses grow, connect, and impact the world around them. Developed over a decade by someone who believes that business can be a catalyst for ethical prosperity, RoundMap challenges traditional, linear approaches, instead advocating for holistic, shared-value systems that bring long-term benefits to all stakeholders. But what drives its creator to pursue this vision? What inspired the creation of a model so intent on disrupting conventional business norms, and what comes next? Here, we present three bold questions that go to the heart of RoundMap’s purpose and its future.