The AMA hosts sit down with Kevin Bowers, Director of Partnerships for the San Diego Mojo, part of the Pro Volleyball Federation. They dive into the evolving world of sports sponsorship, discussing the booming interest in women's sports, digital innovation like virtual signage, and how partnerships are built from scratch for emerging teams. Kevin shares insights from his past experiences with the Chargers and Coyotes, offers practical advice for aspiring sports professionals, and emphasizes the importance of brand alignment, community understanding, and staying resilient in the industry.