What does it take to turn a beloved local destination into a multi-platform media powerhouse? In this episode of The Layover, we sit down with Brian Bossuyt, Executive Vice President and CMO of the Pocono Mountains Visitors Bureau, to explore how his team is redefining destination marketing—one camera, one app, and one fall foliage map at a time.

Brian shares how the Pocono Mountains region is:

• Attracting new and returning visitors year-round, from family road-trippers to luxury travelers
• Leveraging data, storytelling, and even its own 24/7 television network to inform, inspire, and convert audiences
• Building strong partnerships with state agencies and local businesses to elevate small-town tourism
• Navigating trends like short booking windows, user-generated content, and travel inspiration via OTT and apps
• Making travel more accessible, from multi-generational family reunions to last-minute escapes

Whether you're a tourism professional, a media strategist, or a weekend warrior looking for your next trip, this episode offers a masterclass in modern travel marketing—and why the Poconos are having a serious moment.