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Inside the Sidemen’s $100M YouTube Empire
Today, we interviewed Jordan Schwarzenberger! The manager of the Sidemen shares his journey working with them and how he helped them scale to $100M in businesses! He talks about the first businesses he started with them and future businesses with the Sidemen!
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/
Book a call with us: https://1of10.com/strategy
Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn
Check out the 1of10 newsletter: https://1of10.com/newsletter
Check out the 1of10 blog: https://1of10.com/blog/
Follow Us on Twitter: https://x.com/1of10media
Follow me on Twitter: https://x.com/richard_YTS
Jordan Schwarzenberger's Socials
YouTube: https://www.youtube.com/@thinklikeacreator
TIMESTAMPS:
0:00 - Introduction
0:30 - If he’s worked on the Sidemen clothing, which started in 2014
2:00 - How the partnership with TMNT started
3:36 - How Side+ started after launching in September 2021
8:36 - If Side+ was the first business he started with them
10:20 - If Side+ was launched at the perfect time
13:30 - How he picks the right idea for a creator
19:24 - The deal with the creator-operator work
22:04 - If the creator also invest or just handle the creative and marketing side
26:22 - The ups and downs with Side+ and Vodka
35:29 - How long it took from idea to launch for Sides
36:28 - Why they switched from rum to vodka and what the ups and downs of the alcohol industry are
40:43 - Why they chose alcohol given the Sidemen’s younger audience
42:51 - What the launches were like for Side Cards and Best Cereal
50:43 - The red flags and key criteria for choosing the right operator
55:20 - Ranking the brands by profit
58:31 - If the Sidemen hotel is still a possibility
59:43 - If he’s focused more on digital brands now like video games or other online ventures
1:01:06 - If they’ll become billionaires
1:03:28 - Who he thinks the next creator billionaire will be
1:06:11 - The right business model for Speed
1:16:18 - His advice to small creators starting a brand
1:16:51 - What channel he’d invest in
1:20:03 - What his dream is
View all episodes
By 1of10 MediaToday, we interviewed Jordan Schwarzenberger! The manager of the Sidemen shares his journey working with them and how he helped them scale to $100M in businesses! He talks about the first businesses he started with them and future businesses with the Sidemen!
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/
Book a call with us: https://1of10.com/strategy
Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn
Check out the 1of10 newsletter: https://1of10.com/newsletter
Check out the 1of10 blog: https://1of10.com/blog/
Follow Us on Twitter: https://x.com/1of10media
Follow me on Twitter: https://x.com/richard_YTS
Jordan Schwarzenberger's Socials
YouTube: https://www.youtube.com/@thinklikeacreator
TIMESTAMPS:
0:00 - Introduction
0:30 - If he’s worked on the Sidemen clothing, which started in 2014
2:00 - How the partnership with TMNT started
3:36 - How Side+ started after launching in September 2021
8:36 - If Side+ was the first business he started with them
10:20 - If Side+ was launched at the perfect time
13:30 - How he picks the right idea for a creator
19:24 - The deal with the creator-operator work
22:04 - If the creator also invest or just handle the creative and marketing side
26:22 - The ups and downs with Side+ and Vodka
35:29 - How long it took from idea to launch for Sides
36:28 - Why they switched from rum to vodka and what the ups and downs of the alcohol industry are
40:43 - Why they chose alcohol given the Sidemen’s younger audience
42:51 - What the launches were like for Side Cards and Best Cereal
50:43 - The red flags and key criteria for choosing the right operator
55:20 - Ranking the brands by profit
58:31 - If the Sidemen hotel is still a possibility
59:43 - If he’s focused more on digital brands now like video games or other online ventures
1:01:06 - If they’ll become billionaires
1:03:28 - Who he thinks the next creator billionaire will be
1:06:11 - The right business model for Speed
1:16:18 - His advice to small creators starting a brand
1:16:51 - What channel he’d invest in
1:20:03 - What his dream is