Jake and Madison walk listeners through Dr. Jim Barry’s MBA-level course on social commerce, using his book *The Social Commerce Ecosystem* as the backbone. They unpack how the course traces the $2+ trillion shift from search-driven e‑commerce to feed-driven, creator-led, and immersive commerce; how relationship-based, omnichannel experiences replace old-school funnel thinking; and how students learn to design data-driven, AI-powered social commerce strategies. Along the way they explain the structure of the three core modules—(1) The Social Commerce Ecosystem, (2) Omnichannel Customer Experiences, and (3) Optimizing Customer Paths to Social Commerce—plus the kinds of case studies, projects, and platform strategies students will tackle. Ideal for prospective MBA students, marketing leaders, and anyone who wants a rigorous yet practical roadmap for mastering social commerce in 2026.