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Featuring Tyler Michieli, Associate Principal at Ford Architects and education studio leader, this episode explores why the schematic design phase presents a crucial opportunity for manufacturer engagement. The discussion reveals how early collaboration can transform a product from just another option into an integral project component, while examining what makes architects receptive to new products during initial design stages.
Key InsightsTyler Michieli is Associate Principal at Ford Architects where he leads the education studio focused on creating high-performing learning environments. A registered architect in Colorado since 2016, he specializes in K-12 educational facilities and brings both practical and academic perspectives through his involvement in studio teaching and reviews.
Quotable Moments"If I know more than a product rep knows, that rubs me the wrong way... You learn to trust the people that you work with on a regular basis." - Tyler Michieli
"It's not just the relationships, it's the trust in somebody that they're going to deliver and they know what they're talking about." - Tyler Michieli on manufacturer partnerships
"Sometimes it might be foundation insulation... XPS is XPS and it doesn't necessarily matter if it's pink or blue because it's getting covered up by dirt." - Tyler Michieli on commodity products
Next Steps for ManufacturersThe episode emphasizes that successful early engagement requires manufacturers to understand their product's role in the design process timing. Focus resources on building technical expertise, maintaining product availability, and developing strong regional relationships rather than broad marketing approaches. Consider how your product impacts fundamental design decisions to determine optimal engagement timing.
Featuring Tyler Michieli, Associate Principal at Ford Architects and education studio leader, this episode explores why the schematic design phase presents a crucial opportunity for manufacturer engagement. The discussion reveals how early collaboration can transform a product from just another option into an integral project component, while examining what makes architects receptive to new products during initial design stages.
Key InsightsTyler Michieli is Associate Principal at Ford Architects where he leads the education studio focused on creating high-performing learning environments. A registered architect in Colorado since 2016, he specializes in K-12 educational facilities and brings both practical and academic perspectives through his involvement in studio teaching and reviews.
Quotable Moments"If I know more than a product rep knows, that rubs me the wrong way... You learn to trust the people that you work with on a regular basis." - Tyler Michieli
"It's not just the relationships, it's the trust in somebody that they're going to deliver and they know what they're talking about." - Tyler Michieli on manufacturer partnerships
"Sometimes it might be foundation insulation... XPS is XPS and it doesn't necessarily matter if it's pink or blue because it's getting covered up by dirt." - Tyler Michieli on commodity products
Next Steps for ManufacturersThe episode emphasizes that successful early engagement requires manufacturers to understand their product's role in the design process timing. Focus resources on building technical expertise, maintaining product availability, and developing strong regional relationships rather than broad marketing approaches. Consider how your product impacts fundamental design decisions to determine optimal engagement timing.