Under other circumstances, last week’s announcement about the launch of another awards show in the sports betting and gaming industry would induce a shaking of the eyes and a scratching of the scalp. After all this is an industry which throws out awards like promises during election campaigns.

But. . . when WagerWire co-founder Travis Geiger and gambling startups insider Jesse Learmonth (the man behind the Betting Startups podcast, which your humble host at The Parleh co-founder/CEO Mark Silver appeared way back in December 2021) got together with an idea to recognize the efforts of new businesses in the business of gambling, we thought “OK, tell us more.” So, Geiger and Learmonth were our guests on the latest episode of the Gaming News Canada Show presented by GBG Plc. to walk us through their raison d’etre for The Starties, which will make their debut at next month’s NEXT.io Summit New York.

Learmonth and Geiger presented the back story behind the awards, which has a presenting sponsor in Eberg Capital and additional backing from Defy the Odds, Optimove Ignite+ and Sportradar Futures Hub. By the by, nominations are now being accepted for the various categories. They also discussed the current state of real-money gaming startups, including the opportunities and challenges for new businesses.

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