Rob Denicola joins Brent Muller on the Future-Proofed Podcast to break down the modern medtech startup landscape. From navigating FDA approvals to raising capital and leveraging AI tools like ChatGPT and Grok, Rob shares firsthand insights from his roles at RCD2 Consulting, Ayres, and Virtuox. He dives into the do’s and don’ts of commercialization, how startup culture can make or break your company, and why product-market fit and payer strategy matters more than a flashy prototype. Whether you're an early-stage founder or a sales leader, this episode will sharpen your growth game and get you thinking bigger (and leaner).

⏱️ Timestamps:
00:01 – Intro to Future-Proofed and Brent Muller’s AI-powered B2B SaaS
00:45 – Welcome Rob DeNicola & intro to RCD2 Consulting
01:17 – Rob’s career pivot: law to stockbroker to medtech
02:32 – Managing multiple startups: RCD2, Ayres, Virtuox
04:38 – Early-stage vs later-stage startup strategies
07:12 – Fundraising challenges & FDA approval hurdles
09:50 – The impact of leadership & startup culture
13:39 – AI in diagnostics, robotics, and healthcare planning
17:20 – How AI is transforming marketing, sales, and pitching
24:49 – Pro tips on shortening and tailoring pitch decks
29:21 – Magic wand question: smarter VC matchmaking
31:39 – Closing thoughts, startup advice & fishing dreams

🔗 Connect with Rob:
Email: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/robert-denicola-jr/

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