What do Beyoncé and luxury western wear shoppers have in common? They can’t resist the magic of Kemo Sabe.

This week on The Big Idea with Elizabeth Gore, Kemo Sabe president & owner Wendy Kunkle joins the show to answer the question: How do I create the best in-store experience? Kunkle, who began working for Kemo Sabe 20 years ago, climbed the ranks and took over the luxury western wear brand in 2020. She attributes her success to hard work and hiring the right staff. Kunkle stresses the significance of having a strong and passionate team, plus Kemo Sabe’s elite in-store experience has led to the company’s success. She also provides actionable insight for entrepreneurs with storefronts looking to better develop their businesses.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

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Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.