The Lilac Grand Prix happens February 11 in Spokane, Washington. Tempo host Tim Rossi talks to Tracklandia chief intern Jeff Merrill about the inspiration for creating a world-class indoor meet, an athlete-centric approach, the grand prix’s innovative revenue sharing program, creating a custom pay-per-view platform and new horizons for the format. Most importantly, they cover how Jeff uses storytelling to create a new way to communicate his bone-deep passion for running.