In this episode of ORRJO Unscripted, we sit down with Liam Ackerman, Director of Sales at LIV Golf, to unpack how his time in the military shaped his leadership style, and how he went on to lead global ticketing and hospitality for one of the most talked-about brands in modern sport. 

We get into: 

• The mindset shift from army life to commercial sport
• How LIV Golf is approaching growth, fan experience, and hospitality differently
• What it takes to build a ticketing strategy across continents
• The power of structure, pressure, and adaptability in leadership
• Lessons learned from fast-moving, high-stakes roles

Whether you’re in business, sport, leadership—or just curious about life behind the LIV Golf brand—this one’s full of insight, honesty and sharp takeaways.