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Today I sit down with Lucas Clarke, the operations and marketing genius behind Ninja Nation. We discuss the origins of Ninja Nation and what sets it apart from other fitness facilities and Ninja Warrior gyms. Lucas shares how the idea for Ninja Nation came to fruition and emphasizes the importance of providing a space for kids to play, have fun, and challenge themselves. We also touch on the various classes offered at Ninja Nation, focusing on grip strength, balance, agility, and non-traditional sports activities. Tune in to learn more about this unique fitness facility and its mission to "life-proof" individuals.

[00:03:24] Life-proofing and challenging oneself.

[00:06:09] Differentiating marketing strategies.

[00:09:21] Building a sense of community.

[00:11:45] Tracking participant engagement.

[00:15:54] Evergreen content and audience targeting.

[00:18:10] Changing business models and initiatives.

[00:21:03] Lack of communication in classes.

[00:25:52] Cycling as a relaxation hobby.

[00:28:16] Ninja training and core strength.

[00:31:55] Risk assessment and mountain biking.

[00:33:20] TV show-like experience.

Find Ninja Nation here: https://www.ninjanation.com/

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