Brian “Tank” Greenberg is the General Manager of Tipitina's, one of New Orleans’ most iconic live music venues. We sit down with Tank to break down his journey from a college student at Tulane University looking for extra work to leading a legendary stage that’s been shaping the city’s music culture for decades. He shares how a simple opportunity turned into a career, what it really means to run a venue with deep cultural roots, and how he balances the business side of music with the responsibility of preserving something the city feels ownership over.

We also get into the bigger picture of the music industry, from the decline of traditional radio to the rise of independent artists navigating a saturated digital world. Tank talks about why live music is still where artists truly thrive, the challenges facing New Orleans musicians today, and the role locals play in either sustaining or taking the culture for granted. From industry shifts to real conversations about professionalism, community, and showing up, this one dives deep into what keeps the New Orleans music scene alive.

Our show's host, David Adams, founded Elation Entertainment, a New Orleans-based multi-media entertainment company. With a solid foundation of 8 years working in the Los Angeles music scene conducting multiple music camps with Grammy Associates, Musicians, and Producers, David brings a wealth of expertise to the table. His experiences have taught him valuable lessons, encouraging him to bring the entertainment industry standards and creative spaces to New Orleans, a place he calls home. 

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