Episode Summary:

Tom Wentworth, CMO at Incident.io, got tired of doing the same stuff over and over, so he built AI agents to do it for him. Sales call summaries? Automated. Blog posts from discovery calls? Done in minutes. Battle cards? They update themselves.

He’s wiring together Slack, Notion, Zapier, Gong, and ChatGPT in ways that help his team move faster without adding headcount or complexity. There are no big declarations, just real systems that save time and don’t annoy people.

We talk about what’s working, what’s breaking, and how far you can push things without sounding like a robot. Also: cold plunges, prompt rage, and the Notion doc that’s 90 pages long.

🎧 Press play to hear how Tom stretches modern marketing ops with the right automation setup.

Links & Resources Mentioned:

About Tom:

Tom is a high-growth SaaS marketing leader with experience across enterprise GTM and product-led models. He writes occasionally about tech marketing at tomwentworth.com and previously hosted the Scaleup Marketing podcast.

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