This week on The Playeasy Warmup Podcast, presented by Visit Myrtle Beach, we’re talking hockey. Kerri sits down with James, Director & Owner of Weekend Hockey Tournaments, to dive into nearly two decades of building one of North America’s premier hockey tournament organizations.

From Ontario beginnings to 85+ tournaments annually across the U.S. and Canada, Weekend Hockey has become known for its five-star event experience, complete with influencer engagement, player development opportunities, and strong partnerships with host destinations.

In this episode, James shares:

• The journey from leaving his career to launching Weekend Hockey (and the early challenges)
• What makes their tournaments stand out – from awards to influencers to international matchups
• How partnerships with destinations fuel growth and economic impact
• Why expanding into girls’ hockey is such an important milestone
• His vision for the future as they celebrate their 20th anniversary

Whether you’re a sports event organizer, a hockey fan, or just love stories of entrepreneurial passion, this episode has plenty of inspiration and insights.